To bring a CCH TV campaign to your Diocese

Thank you for your interest collaborating with us in this apostolic mission of spreading the good news of Jesus and His Church to the ends of the earth. We are blessed to serve partner dioceses with our successful Catholics Come Home multimedia evangelization initiative! 

This section of our website is designed to help answer most of your questions regarding implementing this evangelism campaign in your diocese. Now that we’ve launched Catholics Come Home (CCH) campaigns in other dioceses, we are able to help you plan for success more easily.

Please know that we are NOT a vendor. We are partnering with select dioceses strategically to work towards our ultimate goal of airing CatholicsComeHome.org TV ads nationally and consistently to reach as many souls as possible.

The Impact of Catholics Come Home

In Lent 2008, the Diocese of Phoenix launched a CatholicsComeHome.org test campaign, which aired over 1,000 CCH television ads over the course of a few weeks, and directed viewers to our interactive website, and ultimately home to their local parish. As a result:3.5 Million viewers in the greater Phoenix TV area saw the commercials during Lent 2008.

• The Diocese of Phoenix conducted a longitudinal study, 7 months after the campaign aired, to verify the final results. Overall, the diocese reported an average parish Mass attendance increase of 12%, which amounts to as many as 92,000 inactive Catholics returning to the faith, as well as new converts joining the Church.View Full Story.
• Traffic to the Diocesan website increased nearly 20% during the commercial campaign.
• Many parishes reported immediate increases in Mass attendance, amounting to 15,000 initial returnees.
• Pastors reported increased attendance at Lenten Communal Penance Services, and hundreds of confessions inspired by the commercials.
• Research showed that 90% of inactive Catholics drifted from faith due to social influences, not to doctrinal issues.
• Nearly 1,000 people were involved in parish catechetical programs for Returning Catholics within 6 months of the commercials being aired. Adult Faith Formation programs aimed at sharing their faith with others reported a 20-30% increase in participation.

Current airings and future plans

• Commercial campaigns are launching in about 15 archdiocese and dioceses during Lent and Advent 2009, and a few in Lent 2010. Our goal is to launch subsequent campaigns on main national network television and cable channels as early as Advent 2010, but no later than 2011. It’s only by airing these powerful catechetical messages consistently, that we will bring true faith and healing to our culture.

To be considered as a CCH partner diocese, what is required?

• A collaborative, enthusiastic zeal for the “new evangelization” and the ongoing growth of CatholicsComeHome.org nationally.  
• Support from your Bishop, Presbyteral Council, Evangelization Directors, and Parishes (pastors, D.R.E.s, and receptionists) to insure that returning Catholics and convert candidates are welcomed, wanted, and helped.
• Broadcast television signals within your diocese (if your broadcast TV signal comes from a neighboring diocese, you would have to work together to launch a CCH TV campaign – there must be a broadcast television signal within the area a CCH campaign is being launched)
• Collaboration from your Development Director and Stewardship team to insure realistic fundraising goals are met, in a timely manner. Each diocese agrees to a fundraising amount and timetable, based on reach and frequency goals for airing in your diocese. We will also air commercials that will benefit your diocese again, as part of our ongoing national campaign.
• Catholics Come Home, Inc. does not directly charge any fees for the use of our commercials, websites, research, training, management, etc…However, we do ask each diocese to help our non-profit apostolate to cover moderate expenses related to modest travel involved in training, and fundraising events on your behalf, in your diocese. We will certainly work with you to minimize these expenses, so they are as low as possible.

What to expect from us:

The team at CatholicsComeHome.org has carefully researched and crafted this proven, effective evangelization program, refining it since its inception in 1997. We are blessed with a strong team of Catholic clergy and lay theologians, as well as Strategic Business Advisors to help us provide a proven model for your diocese. In addition, evangelization directors from other dioceses are willing to share their wisdom and experiences with you to help your implementation flourish. 

The team at CatholicsComeHome.org provides:

• Statistical information from past campaigns, as well as diocesan contacts who have recently conducted successful implementations, so you can ask questions of these colleagues
• Complete Catechetical training materials and timelines for rolling-out a campaign in your diocese
• Fundraising models and collaborative CCH fundraising support, to help you reach the desired goal for media
• Public Relations support to maximize the positive press and free exposure in your media market
• Web Resources for diocese and parishes: a supply of web images, YouTube links to embed CatholicsComeHome.org commercials on your website, and WMV files of CCH ads for diocesan intranet use.
• Unequaled, proven effective, award winning Catholics Come Home television ads in English (www.catholicscomehome.org) and Spanish (www.catolicosregresen.org). Much prayer and discernment, along with millions of dollars research and production have gone into the development of these evangelization tools over the past decade.
• CCH provides complete strategic media scheduling via our in-house advertising agency, to insure success and efficiencies at no additional cost to your diocese.
• CCH provides all preprinted CCH fundraising envelopes and accounting services, with timely updates on fundraising goals met, and complete reporting of funding invested in media. We provide “thank you’s notes” to donors and never sell their names or contact information.

Conclusion

You may likely have additional questions after reviewing these materials and attachments. Feel free to contact our Program Director, Susan Parkin, by completing the ‘Contact Us’ form on this page.

God bless you for serving our Lord and His children. We are honored to partner with you in helping souls to come home to the one, holy, Catholic, and apostolic Church!

Your brother in Christ,

Tom Peterson
Founder and President
Catholics Come Home, Inc.